Fonseca: Journal of Communication (Jul 2014)

The stereotype as a mechanism of the national identity desintegration. The case of My big fat Greek wedding

  • Aída María de VICENTE DOMÍNGUEZ

Journal volume & issue
Vol. 2, no. 2
pp. 36 – 53

Abstract

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The investigation aims study provide the history of the Spanish edition of National Geographic magazine in its first decade of existence (1997-2007), and to analyze its evolution in this chronological period. The methodology has consisted in a bibliographic review on directories, catalogs, metasearch, and various databases (Teseo, TDR, Dialnet, Compludoc, Rebiun, CSIC) along with a personal interview and exclusive to the director of the magazine in Spain, Joseph Cabello. After collecting historical data, to analyze its evolution (content, adversiting, diffusion and subscribers) has been taken as a basis for study data provides by the Office of Justification for Dissemination and others prepared by the analyst. The results provide the history of the magazine, and reveal that the Spanish edition of National Geographic becomes its first decade of existence in one of the reference magazine in the field of popular science in Spain.

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