eHealth – market potential: the RO-SmartAgeing system

Abstract

Home health monitoring of the elderly has grown in recent years and the context of pandemic has facilitated its evolution, offering the opportunity for medical service providers to expand and improve the quality of eHealth systems and products. A major market potential is represented by the field of eHealth – in this case the home health monitoring of the elderly, the context of the pandemic being a decisive factor in the exploration of this potential. The need to design viable solutions geared towards a target market becomes an inevitable challenge to improve profitability and therefore stakeholder value. The paper presents in detail a SWOT analysis highlighting the key points of eHealth monitoring systems, identifying the optimal potential of these solutions. The case study presents a viable eHealth solution highlighting a competitive advantage in personalised home monitoring for the elderly as well as a financial projection.

Keywords

• ehealth monitoring
• elderly
• ro-smartageing system
• ehealth market potential