Study on the competitiveness of Small and Mediumsized Enterprises (SMEs) in Vâlcea County

Abstract

Small and medium-sized enterprises represent an essential economic agent, on whose activity and performance depend large segments of the population and of the economy. To study the competitiveness of SMEs were pursued issues in these areas: management of the company, marketing, strategic planning, company’s products/services, labor, activity on international market. The research was based on direct interviews, conducted with managers of companies through questionnaires. Information was collected during February-March 2012, the sample consisting of 348 small and medium enterprises in Vâlcea County. The study summarizes the responses of managers on issues that characterize the company’s competitiveness.

Keywords

• competitiveness
• small and medium enterprises
• competition
• market
• Vâlcea County