Maketingu Janaru (Mar 2022)

Wada, M., Umeda, E., Enmaru, T., Suzuki, K., & Nishihara, A. (2020). Brand Incubation Strategy. Tokyo: Yuhikaku. (In Japanese)

Yukihiko Kubota

Affiliations

Yukihiko Kubota: School of Business, Aoyama Gakuin University, Japan

DOI: https://doi.org/10.7222/marketing.2022.026
Journal volume & issue: Vol. 41, no. 4
pp. 126 – 128

Abstract

No abstracts available.

Published in Maketingu Janaru

ISSN: 0389-7265 (Print); 2188-1669 (Online)
Publisher: Japan Marketing Academy
Country of publisher: Japan
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://www.j-mac.or.jp/mj/

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