Evaluation of Stated Preference Surveys with Statistical Methods

Abstract

In this paper, the author investigated the stated preference survey in transport modelling. The research was conducted to ensure that the best fractional orthogonal design of stated preference paired comparison survey would not increase the error or uncertainty in transport-related decision modelling. The research was conducted based on artificial Monte Carlo simulated respondents, and the results were assessed with standard mathematical-statistical tools. Although the assessment should have resulted in 0% errors, according to our 2,000 sample, a minor 5% of errors occurred. The problem to be investigated in this paper is that the best-designed survey could have some errors.

Keywords

• stated preference survey
• willingness to pay
• monetary value of travel time