EVENT AGENCIES PROMOTION WITH SMM TOOLS

Abstract

SMM is a driving force for business in any field today, and identifying the most effective social media marketing tools for a local event agency will enable other event firms to refresh their knowledge and choose the best options for promoting their business online. Social media marketing is an important tool for creating a unique image of the company, attracting the target audience, and reaching a new level of business. In the context of a competitive market and information overload, the effective management of SMM tools allows businesses and agencies to stand out, create the necessary image, and ensure successful communication with their audience. The study of this issue is strategically important for practitioners and advertisers because it will contribute to the disclosure of key principles and tools for building successful communication strategies. In addition, there are already many different types of SMM on the Internet, and it is becoming increasingly difficult to choose among them the most effective ones for your own business. The work collects the most effective tools of social media marketing, and most of them are applied to a real event agency that is in a state of «market renewal» of cultural and mass activity. Therefore, studying event agency promotion through SMM tools will be helpful for modern event business. Using methods of abstraction and classification, SMM was defined as such and divided into types. The analysis of literary sources contributed to determining the currently relevant tools of social media marketing. A comparative analysis was conducted to determine the strengths and weaknesses of SMM. A practical experiment was used to determine how SMM tools work. The social media marketing tools used in the work aim to maximize the audience’s interaction and interest, increase awareness of the event agency, stimulate sales, and increase the firm’s financial interest. One of the critical aspects of engaging these strategies is the importance of using various SMM tools in an integrated manner. Each tool has an important role in forming a successful PR campaign, from press conferences to active campaigns on social networks.

Keywords

• smm tools
• social media marketing
• pr campaigns
• public relations
• promotion
• modern company management
• event agency.