Targeted advertising: civil legal aspect

Abstract

Targeted advertising simplifies the search for counterparties, significantly expands the possibilities of electronic civil legal relations, in particular, distance sales and the provision of services on the Internet. The article analyzes targeted advertising as a modern phenomenon in the civil aspect. The features of this concept, types and features are highlighted. The problems of data confidentiality, violation of the confidentiality of correspondence, the possibility of a user refusing to receive an offer are updated the features of targeted advertising are considered on the example of the VKontakte site. Based on the conducted research, suggestions were made for improving the mechanism of targeted advertising in the modern Internet space.

Keywords

• targeted advertising
• internet
• information
• internet advertising
• offer
• information protection
• privacy