DESIGN-BASED THINKING METHOD IN BUSINESS MANAGEMENT

Abstract

Rapid technological development, geographically unrestricted markets, offer customers great opportunities to meet their needs when choosing and purchasing products or services, and companies need to use new and creative methods such as design-based thinking to identify consumer expectations and create a product or service that meets consumer needs. The aim of this article is to present the method of design-based thinking and its application in managing the company. The methods of analysis and synthesis the scientific literature used revealed that design-based thinking can help to create added value by using the company's available resources and improving existing processes at all levels of the company.

Keywords

• design-based thinking
• business management