THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS

Abstract

The main objective of this paper is to study the impact of artificial intelligence (AI) in business, both by using automated tools to provide decision support for companies and their customers, and the presentation of the finished product in a digital environment. New methods of approaching the customer will appear after the transition to automated tools, and these methods require a detailed predictive analysis, because the result will be customer satisfaction in the first place, which will increase the company's profit. Customers will have unlimited time to search for offers, because digital promotions require the existence of details on the Internet, regardless of the consultation period. Therefore, the client will have access to a permanent, comparative consultancy, this being a new marketing strategy, which will ensure a better promotion of a product or service.

Keywords

• ai - artificial intelligence
• big data
• business intelligence
• marketing
• predictive analysis