Vasari and portraiture: function, aesthetics and propaganda

Abstract

This article examines how portraiture is presented in Giorgio Vasari’s Lives (1550 and 1568). The Lives claims portraits are to remember the dead and instruct the living; to do this, they must be accurate copies of the sitter. Praising portraits as copies effectively endorses the often-promotional messages of the portraits themselves. However, the book praises some portraits as beautiful and miraculous works in neoplatonic terms. The idealism of neoplatonism is at odds with the requirement to have an accurate copy of the sitter and this apparent contradiction can be understood as a consequence of the unstated purpose of the Lives; to propagandise on behalf of Cosimo I de’ Medici’s Florence. The portraits of the Medici and their associates are praised as both lifelike and exceptional, and thus readers are encouraged to believe that the sitters are actually exceptional.

Keywords

• vasari
• portraiture
• portrait
• aesthetics
• propaganda
• florence
• neoplatonism