Global Village, Different Customs

Abstract

Having worked with a variety of Management or Marketing students throughout the years, as well as with students from multinational companies that need Business English in their jobs, we have come to realize the importance that cultural diversity has for large organizations. It is therefore crucial to be aware of customs in different countries, despite living in a global village. Our observations have been confirmed by many textbooks of Business English that contain chapters or whole sections dedicated to the idea that acknowledging cultural differences together with having respect for somebody else’s culture can only benefit the businesses in question. While our company students have already learned that imperative when at work (through training or personal experience), our university students at Ovidius need to be taught awareness in advance to stand better chances of success in their future professions.

Keywords

• global
• awareness
• business english
• culture
• diversity