VAŽNOST STRATEŠKIH CILJEVA ZA PODUZE Ć A U BOSNI I HERCEGOVINI

Abstract

In Bosnia and Herzegovina, as well as in many transition countries, many companies were unprepared for the negative effects that occurred after global economy crises in 2008. In the current harsh economic conditions, entrepreneurs are forced to reconsider their ways of doing business, and to determine its strategic objectives and their importance for survival of businesses. The aim of this paper is to analyze empirical research and to determine which strategic objectives entrepreneurs consider most important for the success of the business. The research was conducted using a questionnaire on a sample of companies from Bosnia and Herzegovina.

Keywords

• entrepreneurship
• management
• strategic objectives
• business performance