Journal Of Babylon Center For Humanities Studies (Jan 2015)
إستخدام آلية السنيتكس (Synectics) في الحلول الإبتكارية والأفكار الجديدة Use mechanism (Synectics) in innovative solutions and the new ideas
Abstract
Synectics is a mechanism for creating and innovative thinking . this mechanism has designed to produce new ideas innovative which often focused (converting strange to the familiar and vice versa with respect to the problem). The word Synectics is came from the Greek language (Synecticous) means writing different elements with each other. (Synectics) start in 1944, which was founded by (Gordon William GG Gordon) during chaired for an intensive study of the processes of creative and innovative with a number of artists of the Fine Arts. This mechanism is one of the important mechanisms that have proved remarkably successful in solving problems and creating ideas and products development have been applied in many renowned international companies such as Ford Motor Company Apple Electronics Company, Shell oil, channel CNN, channel BBC and others. . we can summarize the problem in the absence of a mechanism possible use by one person (designer or other.) in addition to the lack of literature Arab Turning to this mechanism, limited research on its borders to put mechanisms applications has included studied in detail with respect to use by a single user. The researcher found through his study the following results: 1 – proposed a mechanism in a simple easy to understand and the possibility of their use. 2 - Design proposal for the establishment of ( Synectics S) possible to work out a single (industrial designer, or any specialty needs to solve problems or brainstorm new).
