Neurotechnologies for design product in the Economy of Transformation

Abstract

In an ever-changing world, it is essential to integrate different disciplines to create user-centred products and services. Design alone cannot fully understand the needs and require- ments of the end users, nor the emotions and mental states they feel when they experience the product. There is a need for a multidisciplinary work that brings together the skills of designers with the most sophisticated neurotechnologies on the market. Neuroergonomics is an applied discipline that arises from the joint efforts of neuroscience and ergonomi- cs. It uses existing knowledge about human behaviour and brain functioning to identify human-friendly technologies and interfaces and to support the design of safer and more efficient work environments that can increase worker well- being, while maximizing productivity. Thus, it can establish a reference framework for decision-making in the architectural and industrial design sector, focusing on central factors that affect people’s reactions and behaviors.