The Social Contagion of Risk Perceptions of Emerging Technologies through Evolutionary Game in Networks

Abstract

Emerging technologies are leading the fourth industrial revolution, bringing profound changes to modern life. However, the contagion of public risk perceptions pertaining to these technologies may result in new social stability risks according to the social amplification of risk framework (SARF). As such, understanding the formation and contagion mechanisms behind public risk perceptions of emerging technologies is critical to promoting their increased receptivity. Based on an evolutionary game theoretical approach to complex networks, this paper constructs a social contagion model of the risk perception of emerging technologies and uses simulations to analyze the influence of factors such as individual cognition and social environment. Results indicate the following: (1) the rate of risk perception contagion gradually increases with the level of individual risk perception and trust in communicators; (2) the risk perception contagion rate gradually decreases as the level of risk governance participation increases; and (3) comparing different social networks, kinship networks have a greater effect than social media networks on risk perception contagion.

Keywords

• emerging technologies
• risk perception
• social contagion
• evolutionary games
• complex networks