Designing Finnish Men

Abstract

The MOPO project at the University of Oulu is a multidisciplinary project concerning the physical fitness of conscription-aged men. The aims are to 1) study daily activities, such as physical training, eating and sleeping habits and use of social media and mobile technology; and 2) develop ICT-based interactive methods (games, activity monitors and models) to help encourage physical activity in young men. The academic collaborating disciplines are sports medicine, medical technology, electrical and information engineering, information studies and cultural anthropology. Genetics will contribute to the project during a later phase. Other partners are companies manufacturing sports technology and video games, and the Finnish Defence Forces.