Città o evento? Rappresentare e costruire la città attraverso i Festival e i grandi eventi

Abstract

The cities are becoming more and more events, space for cultural events, major exhibitions, International sporting events, political conventions. An emblematic case is represented by the proliferation of cultural festivals in cities and territories of all sizes. What is relationship between these events and the city? Far from being simple headquarters and exhibition places of cultural venues, cities become active participants of the event organized to coincide with it. What effect produce these forms of hybridization between city and cultural event? How does the city make sense? And how does it contribute in "Making the city"? Through a specific case study, this essay will reflect on how the event organization constitutes a new form of representation of the city and the territory, as well as a new form of city, concentrating in itself material and immaterial, morphology and discourse, system and process.

Keywords

• semiotica urbana
• grandi eventi
• mappa
• città
• geografia
• architettura