Book Review: Camilla Vásquez (2014). The Discourse of Online Consumer Reviews. London and New York: Bloomsbury Academic, pp. 194, 9781441196286

Abstract

Consumers’ need to rate and review products, services or businesses online has led to a massive burgeoning of online reviews over the last decade, giving rise to a new computer-mediated communicative genre that has attracted the attention of many scholars. However, most research on computer-generated communication has revolved around the fields of marketing, business or computer sciences (Ganu et al., 2010; Hu et al., 2012; Jo & Oh, 2011), leaving the linguistic and discourse perspectives unexplored. Thus, Camilla Vásquez’s book fills this gap by presenting a thorough analysis of the common language and discourse features used in online consumer reviews.

Keywords

• languages for specific purposes
• linguistics
• applied linguistics
• specialised discourse
• discourse studies