IOT data Fusion framework for e-commerce

Abstract

The incapacity of the present marketing data management system to evaluate and process the association between marketing data provides uncertainty regarding the qualities of the products for marketing data mining and prevents effective data management. The article advances improved trends through the exploration of forecastbusiness information from the e-commerce system.Enhance to context functionality of the e-commerce system by gathering relevant data from diverse sources.Appropriate extraction of marketing data from an e-commerce platform is achieved using distributed similarity and the information fusion approach to optimize association rules.Innovative results demonstrated the strong resilience and ability of the recommended approach to accomplish targeted marketing data mining.

Keywords

• Business logic layer
• E-commerce
• Supply
• Marketing
• And recall rate