FOUNDERS’ PROFILE AND THE SUCCESSOF NEW DIGITAL VENTURE

Abstract

The development and advancement of information and communication technologies (ICTs), as well as the resulting innovations, have offered exceptional opportunities for many entrepreneurs to start new businesses in different fields of activity based on the use of information and communication technologies, hence, the emergence of digital entrepreneurship. A new form of entrepreneurship, in which, digital start-ups constantly threaten the big companies from traditional market. For example, in just few months, companies like Air BnB, Booking, Über, managed to be the most credible competitors and threat for many multinationals. However, on the one hand, as there are survivors and successful digital ventures, on the other hand, not so many ventures survived. Furthermore, since digital ventures are characterized by distinctive features, any analysis of success of such ventures has to take care of such unique aspects. The present research is undertaken with the aim to identify factors related to entrepreneur’s characteristics and their impact on new digital venture’s success, therefore, develop a conceptual model and discuss testable propositions for digital entrepreneur’s characteristics influencing digital ventures’ success.

Keywords

• digital entrepreneurship, digital entrepreneur, success, new ventures.