Online purchasing during the Covid pandemic

Abstract

Internet-based ("online") purchasing during the Covid-19 pandemic is presented. The effect of the pandemic on "online" purchasing is presented from three perspectives: (1) the effect of pandemic on the frequency of"online" purchasing, (2) the effect of pandemic on purchasing preferences for product categories, (3) the effect of pandemic on the amount spent on "online" purchases. In conclusion, Covid-19 pandemic has had a significant impact on consumer behavior in regards to online purchasing.

Keywords

• online purchasing
• covid-19 pandemic