پژوهشهای تجربی حسابداری (Mar 2024)
The Interactive Impact of Investor Attention and Company Performance on Corporate Social Responsibility Reporting
Abstract
In the current situation, the allocation of a part of the company's profit to implement activities related to social responsibility has been given more attention. Paying attention to this issue not only improves the professional and social dimensions of companies' activities but also affects the financial performance of companies by increasing their attractiveness to retail and institutional investors. For this reason, the increase in investor's attention and sensitivity to the company's performance will increase accountability and, as a result, address the issues related to social responsibility and its reporting by the company. Investors and external users consider social responsibility reports as an important source of communication with the company.This research, to measure the investor's attention from the Google search volume of the company's symbol and to measure the degree of social responsibility reporting from the analytical method of the content test using the criteria considered in the checklist designed by Hassas Yeganeh and Barzegar (2014) was used. Also, to calculate the performance of the company, the return on assets ratio was used. The data examined in the research are related to 175 companies admitted to the Tehran Stock Exchange from 2015 to 2014. To test the research hypotheses, multivariate regression was used.Based on the findings of this research, investor attention has a positive and significant relationship with the degree of Corporate social responsibility reporting by the company. Also, the company's performance intensifies the positive relationship between investor attention and the degree of social responsibility reported by the company.In general, increasing the level of investor attention will increase the company's disclosure level about social responsibility.Addressing the issue of investor sensitivity and attention can lead companies to improve the mechanisms designed to act on social responsibility, and as a result, improve high quality and create attractiveness for investors.
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