Repensando o comportamento do eleitor: a influência dos sites de rede social na decisão do voto

Abstract

Contemporary electoral campaigns have been investing in social network sites as an alternative channel for dissemination of political information. This novel approach enables the integration of political figures in related, non-hierarchical environments and modifies the campaign experience, giving visibility to ideas and political opinions that emerge from virtual social interactions. The purpose of this paper is to discuss the relationship between social network sites and the decision-making process, based on the assumptions of the sociological theory of voters’ behavior. To illustrate the phenomena, the article brings a briefly revision of literature about the use of social network sites on presidential campaigns in Brazil and United States.

Keywords

• Social networks
• Voters' behavior
• Political campaign