Innovative Marketing (Jun 2010)

The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company

  • Yu-Je Lee,
  • Lung-Yu Chang,
  • Chen-Lin Chien,
  • Ching-Lin Huang,
  • Ching-Yaw Chen

Journal volume & issue
Vol. 6, no. 2

Abstract

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