Clickbait Detection Using Deep Recurrent Neural Network

Abstract

People who use social networks often fall prey to clickbait, which is commonly exploited by scammers. The scammer attempts to create a striking headline that attracts the majority of users to click an attached link. Users who follow the link can be redirected to a fraudulent resource, where their personal data are easily extracted. To solve this problem, a novel browser extension named ClickBaitSecurity is proposed, which helps to evaluate the security of a link. The novel extension is based on the legitimate and illegitimate list search (LILS) algorithm and the domain rating check (DRC) algorithm. Both of these algorithms incorporate binary search features to detect malicious content more quickly and more efficiently. Furthermore, ClickBaitSecurity leverages the features of a deep recurrent neural network (RNN). The proposed ClickBaitSecurity solution has greater accuracy in detecting malicious and safe links compared to existing solutions.

Keywords

• clickbait
• security
• malicious links
• non-malicious links
• deep learning
• RNN