Understanding Public Attention towards the Beautiful Village Initiative in China and Exploring the Influencing Factors: An Empirical Analysis Based on the Baidu Index

Abstract

The implementation of China’s Beautiful Village Initiative was an extraordinary achievement and aroused extensive public attention. However, existing research mostly focuses on the construction and seldom on public attention towards the Beautiful Village Initiative. For this reason, this paper investigated the spatiotemporal characteristics of public attention based on the Baidu index using time-constrained clustering and the spatial autocorrelation test. Our results showed that the evolutionary process can be divided into three stages: very little national attention (2011–2012), injection of a strong impetus (2013–2015), and rooted in the people’s minds (2016–2020). Spatially, provincial public attention demonstrated obvious spatial differentiation and stable spatial autocorrelation, with Low–Low clusters in Northwest China and High–High Clusters in East, Central, and North China. Spatial econometric models were further utilized to quantify the effects of socioeconomic factors on public attention. The results of the SEM model proved the existence of spatial spillover effects and indicated that the urbanization rate, population density, education level, and network popularity rate all positively affected public attention. The relationship between Beautiful Village construction and public attention was uncoordinated and, in most provinces, advances in public attention were ahead of the construction level. Our findings contribute to the understanding of public attention towards the Beautiful Village Initiative, and policy suggestions we proposed would be applied to increasing public awareness and participation.

Keywords

• Beautiful Village Initiative
• public attention
• spatiotemporal evolution
• influencing factors
• China