BIO Web of Conferences (Jan 2024)

Cost-effectiveness of development strategy implementation: Key metrics and analysis methods for successful enterprise management

  • Fedorova Natalya,
  • Glinscaya Anna,
  • Panfilov Ilia,
  • Voronina Elena,
  • Markovskaia Ella

DOI
https://doi.org/10.1051/bioconf/202411605003
Journal volume & issue
Vol. 116
p. 05003

Abstract

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The article discusses key metrics and analysis methods for successful enterprise management to conduct an evaluation of the effectiveness of implementing a new marketing strategy. Key metrics and analysis methods play a crucial role in assessing the effectiveness of implementing a new marketing strategy. These tools provide the enterprise with the necessary data and information to make informed decisions and adjust strategic plans during implementation. Based on the results of analyzing key metrics and methods, the enterprise can form an informed view of how successfully the new marketing strategy has been implemented and what adjustments may be necessary to achieve its goals. This allows the enterprise to adapt to changing market conditions, optimize its activities and improve its competitiveness in the market.