Can the Cans: Determinants of Container Deposit Behavior before and after Introduction of a Container Refund Scheme

Abstract

Objective: Container deposit schemes are often hailed as a useful avenue to increase consumer recycling rates. Yet, there is little research investigating within-person changes in people’s beliefs and behavior following the implementation of these schemes, or tests of the mechanisms by which such change has occurred. Methods: The current study fills this knowledge gap and assessed container recycling behavior and habits as well as the social cognition factors of attitudes, subjective norms, perceived behavioral control, and intentions in a sample of 90 Queenslanders before the implementation of the container deposit scheme and one and three months post-implementation. Results: Analysis of variance indicated more frequent recycling behavior following the implementation of the scheme, as well as stronger habits, intentions, and perceived behavioral control. Conclusions: Such a concomitant change in behavior, beliefs, and habits provides support for behavior change theory, while also flagging potential targets for strategies that can be paired with container deposit schemes to enhance their efficacy and uptake.

Keywords

• recycling
• theory of planned behavior
• habit
• behavior change
• container deposit scheme