Pole Image in the Light of Media Texts Created in the Internet Space by Residents of Neighbouring Countries

Abstract

The issue of national stereotypes requires, in the situation of dynamic changes in Europe and in the world, to update and consider new sources. A new area for tracking changes in the mutual perception of neighbouring nations are the texts of media culture, combining verbal and visual code. In the article, I elaborate on the legitimacy of using such intersemiotic messages, such as memes, demotivators, posters, advertisements, to study stereotypes. The Internet stereotype of a Pole functions on two levels, language and imagination, therefore it is a continuation of the national stereotype in a changed form.

Keywords

• linguistic worldview
• stereotype
• Pole
• media texts
• advertising
• internet