ADVERRTISING IN A CRUTIAL PERIOD: INTERNATIONAL ADVERTISING IN OUR DAYS

Abstract

This article discusses aspects of the development of advertising in Russia and the place of international advertising in particular. The main features are the volume of international advertising and the audience motives in the consumption of such information in close connection with the general economic situation in the country, as well as the attitude towards the “other” countries.

Keywords

• интернациональная реклама
• объем рекламы
• отношение к рекламе
• отношение к «другим» странам