THE INTERNATIONAL DIMENSION OF E-COMMERCE IN ROMANIA

Abstract

In the context of the accelerated globalization of digital commerce, Romania's integration into the international e-commerce ecosystem is a relevant case study. This paper explores the evolution, current state and future perspectives of Romania's e-commerce activities. We examine the main factors behind its success in this field, the challenges faced in the process and how technological innovations and strategic initiatives have been instrumental. We also analyze the wider implications of Romania's e-commerce growth on its economy and society. The research concludes by offering perspectives on future trends, highlighting the potential and opportunities ahead. This analysis serves as a basis for understanding how emerging economies can use e-commerce as a tool for global integration and economic advancement.

Keywords

• e-commerce
• international trade
• digitalisation
• innovation