International Journal of Advanced Studies (Feb 2018)
HOMO INSTITUTIUS MODEL IN THE THEORY AND IDEOLOGY OF SOCIALLY RESPONSIBLE BUSINESS IN RUSSIA
Abstract
Consistent to the earlier research, the study has supported the hypothesis that the investigation of motivation of commercial body social activity in the economic theory expressed in analytical model of man. The author emphasizes the idea that the main principles of well-formulated statement of traditional form of social responsibility of business are given in the Christian Orthodox model of man. The new ideology of socially responsible business is represented in secular forms of social responsibility of a Christian Orthodox entrepreneur. Mental models of corporate philanthropy in their core characteristics correspond to Christian orthodox traditions of mutual aid and business collaboration. From the point of view of the evolutionary and institutional economics, additional advantages of modern corporates can be acquired by integrating basic elements of the Orthodox model of man in their structures. Purpose. The purpose of the study was to identify the significant elements in the model of homo institutius. It is the assumption that modern theory and ideology of socially responsible business in Russia is an important result of development of religion ideas that is the implicit element of this model. Methodology. For the aims of the article, the systematic method, historicism and dialectical approaches, as well as the analytical technique of evolutionary economics were used. Results. The author has proved that a sufficient degree of the adaptive efficiency of a modern corporation can usually be enhanced by using historically generated elements of the homo institutius model. Practical implications. The results can be applied in corporate management to improve social investment and social partnership business programs as well as to increase openness of firms.
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