The promotion of health and beauty tourism through websites: a linguistic analysis

Abstract

In addition to magnificent beaches, history and culture, tourism websites also offer health and beauty centres for the tourists' wellbeing. This study examines the discourse for the promotion of health and beauty tourism. The purpose of this paper is to offer a general view of this type of discourse focusing on its linguistic resources (lexical-morphological, syntactic and stylistic) in order to better understand its main distinctive features. With this aim in mind we have analyzed websites related to the promotion of health and beauty tourism in Andalusia in English versions. The results of this study can be of relevance both to professional translators and particularly to students and teachers of translation, bearing in mind the emergence of health and beauty tourism as a new type of specialized discourse and the increasing probability that translators will be faced with texts of this nature.

Keywords

• tourism discourse
• promotion
• linguistic resources
• advertising discourse