Sardinia between Product Maturity and International Competition

Abstract

The paper proposes the analyses of medium-long term dynamics experienced by the accommodation system of Sardinia in the light of growing maturity signals for regional tourist product. Potentials referring to a progressive diversification of incoming markets have been assessed in the light of domestic and international outgoing flows, as well as of megatrends crossing international tourism market. Results underline an only apparent inconsistency with respect to the positive evolution of macroeconomic variables relating to regional hospitality sector.

Keywords

• Maturità di Destinazione
• Mass Market
• Contesto Competitivo
• Commissione Europea