An observational study of female body shape characteristics in multiracial Malaysia

Abstract

The current study aims to explore the representative and typical female body shapes through in-depth observation and analysis of the diversity in Malaysian female body shape characteristics across different ethnic and age groups, which assists in facilitating the establishment of accurate apparel size standards. This study was conducted in Selangor, which is the most populous and developed Malaysian state. The data were collected via a highly systematic approach. The K-mean clustering method was applied to synthesise and analyse the collected data, which classified the body types into five major clusters. The results not only revealed significant differences in the distribution of body shapes across ethnic and age groups but also highlighted the limitations of the various sizing systems currently employed by the Malaysian apparel industry to fulfil the requirements of the diverse Malaysian market. The findings provided practical implications for apparel manufacturers and retailers with concrete evidence to support improved product design and enhance customer satisfaction. A deeper understanding and categorisation of Malaysian females’ body types could also assist the apparel industry in developing more tailored sizing systems. Resultantly, an improved system minimises return rates, optimises inventory management, and supports environmental and sustainability goals by reducing overproduction.

Keywords

• body type
• malaysia
• female body shape
• observation survey
• apparel industry