Innovative Marketing (Jul 2013)

Guerrilla marketing – structuring the manifestations and critical evaluation

Gerd Nufer

Affiliations

Gerd Nufer: ORCiD; Professor, Dr., ESB Business School, Reutlingen University

Journal volume & issue: Vol. 9, no. 2

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal