VALUABLE ASPECTS IN THE ENTERPRISE MANAGEMENT PROCESS

Abstract

The main purpose of this article is to comprehensively explore the definition of value, its dissemination in enterprise management processes and the formation of a step-by-step view of providing value aspects for the company that will manifest to all internal and external stakeholders. The study found that in today’s changing environment, under the influence of Industry 4.0, an enterprise seeking to maintain competitive positions in the market and to have sustainable development needs to implement value aspects in the processes of managing its business activities. It is determined that a value-oriented approach to management involves identifying and reconciling key values of a company, recognized and perceived by its stakeholders (investors or creditors, employees, buyers (consumers), suppliers, government institutions, society). It is substantiated that the introduction of management in this direction should be understood as a qualitatively new state of strategic management of the corporation threefold purpose of which is: harmonization and maintenance of balance of individual values of employees, which are transformed into corporate values, which are perceived and adhered to by all members of the enterprise; consistent maximization of the value of the organization and creation of the value of the product that it offers on the market; effective management of the increased complexity and greater uncertainty and risks associated with organizing engagement with all stakeholders to succeed. Formed proposals of the authors can be implemented on a continuous basis, which will lead to constant updating and improvement of the operational activity of enterprises. The paper presents the stages of creating value aspects in the processes of enterprise management, which have four components. And itself: the birth, expansion, accumulation and implementation. Each stage forms the main components that underlie the next. Thus, compliance with all components creates the creation of a valuable product or service for the external stakeholders (such as the consumer, the environment, society). The factors of the main employees of the company involved in the processes of enterprise management (namely: directors of the enterprise and managers of various units) that provide value aspects of management are also highlighted.

Keywords

• value
• enterprise management
• stages of value formation
• stakeholders