Diffusion of ESG Behavior Improvement Strategy for New Energy Enterprises under Weighted Benefit Risk Mechanism ——Based on Complex Network Evolution Game

Abstract

In order to explore the impact of the enterprise's right, responsibility and profit risk mechanism on the enterprise's ESG behavior improvement strategy in the context of carbon emission reduction, this study uses Matlab to build a new energy enterprise cooperation game network model and establish the NW small world initial network. According to the process and result of multi-agent complex network game, this paper analyzes the strategic choice and development factors of ESG behavior in new energy enterprises. It is found that when the awareness of executives increases, the profits of enterprises will increase, but the spread of ESG behavior improvement is not significant; When the competitive intensity of enterprises increases, the profits of enterprises with ESG behavior improvement will decrease, and the diffusion of ESG behavior improvement strategy will be slow. When the price of carbon trading increases, the income of enterprises adopting ESG behavior will increase, but the sensitivity of carbon trading price to the expansion of enterprise network is not significant.