Tourism Promotion - Primary Element in Mountain Banat

Abstract

This paper aims to support tourism development of Mountain Banat, to prove the opportunity of research in this area and the need to intensify them. The marketing research methodology conducted among tourists, followed just specific stages of such an approach, following accepted standards for marketing research. We can say that tourism development in the region depends largely on the awareness of potential tourists about natural attractions, cultural attractions of that area, this awareness-raising activity can be substantially supported by establishing and operating an adequate number of information centers and tourism promotion.

Keywords

• promotion
• tourism
• research
• behavior