Digitization and technological innovations in tourism of the Rostov region (the case of mobile applications for smartphones)

Abstract

The article is concerned with basic concepts and areas of tourism digitization in the Rostov region. Examples of online-services, their functions and growth drivers are provided. Development trends of digital techniques in tourism of the region are detected. One of mobile applications is analyzed, inventions are provided for its improvement intended to develop tourism and to expand variety of leisure activities for local residents.