Merchandising – charakter instytucji a wykorzystanie w praktyce

Abstract

The present article is an approximation of institutions merchandising and its application in practice in Polish trade. This requires in the first place to analyze the same institution merchandising and normative acts on the basis of which the agreements are concluded for the provision of business merchandising. Particular attention should be paid to the commercial use of the image of the legal and economic aspects and problems related to this.

Keywords

• merchandising
• agreement
• image
• personal interests