GfK Marketing Intelligence Review (Nov 2015)

How Good is Your User Experience? Measuring and Designing Interactions

  • Wildner Raimund,
  • Kittinger-Rosanelli Christine,
  • Bosenik Tim

DOI
https://doi.org/10.1515/gfkmir-2015-0019
Journal volume & issue
Vol. 7, no. 2
pp. 52 – 57

Abstract

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Form and function are important dimensions of consumer choice, but there is more in our increasingly digital world. It is not only products per se that need to be designed but the whole interaction between consumers and brands. The whole UX or user experience is more important than ever before. Digitalism nowadays is everywhere, and even mundane products are becoming more digital (e.g. ovens), while others evolve that are purely digital (e.g. PayPal).

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