RAE: Revista de Administração de Empresas (May 2016)

DEZ ANOS DE CONSUMER CULTURE THEORY: DELIMITAÇÕES E ABERTURAS

  • Letícia Moreira Casotti,
  • Maribel Carvalho Suarez

Journal volume & issue
Vol. 56, no. 3
pp. 353 – 359

Abstract

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presentation and discussion of the frontiers established by the Consumer Culture Theory by way of reflection on the state of the art and issues that are central to this approach, like the object of their study, assumptions, concepts and methods.