Aktywność polskich przedsiębiorstw w kanałach mobilnym i społecznym – aspekt marketingowy

Abstract

In the article authors present the current situation of Polish companies vs new important trends: mobile technology and social media. The study is becoming an incentive to a debate on the reasons which motivated contemporary marketers to use this solutions. This paper is part of a project funded by the National Science Centre awarded on the basis of the decision number DEC-2011/03/HS4/04291.

Keywords

• social media
• mobile media
• marketing activity of Polish companies