CONCEPT THE WIND IN THE RUSSIAN MEDIATEXTS

Abstract

The article is devoted to revealing the features of realization of the wind image in the Russian lingvoculture and media texts. The article emphasizes that the image of the wind is a fragment of the language picture of the world, important for understanding the features of the conceptualization of reality. In mass media, the concept of wind, represented by lexemes wind, storm, typhoon, tornado has a sharply negative connotation, which does not always correlate with the denotative meaning of the represented lexemes and does not fully coincide with their linguistic and cultural view. This fact is due to the restructuring of the components, associated with the contextual environment and pragmatic settings of the authors of the media text: emotionally loaded and charged with connotations, the political text assumes the functioning of emotionally charged components capable of being interpreted by the addressee with a stable connotation.