CMES (Center of Middle Eastern Studies) (Aug 2017)

STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA)

  • Moh. Masrukhi, Syamsul Hadi, Suhandano, Thoyib

DOI
https://doi.org/10.20961/cmes.7.2.13460
Journal volume & issue
Vol. 7, no. 2
pp. 126 – 139

Abstract

Read online

Commercial advertisement of the printed media usually appears in two kinds. There are verbal and compounding of verbal and nonverbal. The article explores the structure of commercial advertisement of the printed media in Egypt. The objective of this paper is to explain the elements and the patterns in each structure. It collected advertisement from Egypt news papers and magazines during April until June 2013 and analyzed the data using the theory of advertisement of Leech and Bathia. The analysis result reveals that verbal structure has more patterns than nonverbal ones. It concludes that the verbal structure is more complex than nonverbal structure and its existence is needed to help verbal messages.

Keywords