Economics & Sociology (May 2013)

Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

  • M. Mercedes Galan-Ladero,
  • Clementina Galera-Casquet,
  • Victor Valero-Amaro,
  • M. Jesus Barroso-Mendez

DOI
https://doi.org/10.14254/2071-789x.2013/6-1/5
Journal volume & issue
Vol. 6, no. 1

Abstract

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