EFFICIENT COMMUNICATION IN TERMS OF ORGANIZATION’S MISSION AND OBJECTIVES

Abstract

: In today's society, it has been proved that information is one of the most important element in our social and economic context, taking into consideration the development of information and communication technologies. Therefore, we consider that the society is based on the flow of information, the process of collecting and processing the information from various fields of activity, technology allows collecting and processing a large amount of information with a direct impact over the activities carried out by the organization and used at all its levels. Also the society, forces the organizations to adapt to the new requirements and pay more attention to the new technologies and the way how the mission statement, vision and objectives are defined according to the business environment in which the organizations operates. Defining the objectives, the strategies and procedures to follow in order to fulfill the organization’s mission it is a complex process. Establishing the compatibility between the organization’s objectives and the employees’ personal development objectives creates the grounds of a motivated and efficient employee. The lack of information, the presence of communication barriers, and employees' reluctance to transfer information and /or knowledge are only few elements which emphasize the need of adopting a communication policy inside an organization. Consequently we have turned our attention toward the manner in which the organization defines its mission and objectives, how the management communicates the organization’s objectives and also how the organization’s mission and objectives fulfill the employees professional and personal development’s needs.

Keywords

• communication; organizational communication; management;