Muṭāli̒āt-i Mudīriyyat-i Gardishgarī (Sep 2015)
Discourse Analysis of Iranian Managers and Elite on Tourism in Iran
Abstract
The primary purpose of the research is to find the discursive strategies bywhich Iranian managers and elite legitimize or delegitimize discourses ontourism in Iran and the secondary purpose is to find the differences betweengovernmental and nongovernmental discursive legitimacy of managers and elitein Iran. Critical Discourse Analysis of Van Leeuwen(2008) has been selected asa method of analysis . The population is 70 articles consist of news, interviewsand speeches on tourism and 23 of all were selected purposefully as thesamples. Both groups of governmental and nongovernmental managers and elitehave legitimized positive interaction with the world and the security of Iran buthave delegitimized the situation of tourism infrastructure and negativepropaganda against Iran. Governmental sector agrees presence of privatesector but with monitoring services of travel agencies, while private sectordemands reduction of the role of government in this field.
