Młode pokolenie kobiet na rynku usług bankowych

Abstract

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Young educated female Poles are referred to as a part of so called generation of elec­tronic era. They consider using electronic services as absolutely standard and directly affecting their quality of living. While selecting a bank, comfort, convenience and cost minimization are their top priority. Particular attention is often paid to the opportunity of using modern distribution channels for banking services, as well as the number and range of ATMs operated by their potential bank. Young women prefer their relatives or friends' recommendation to a bank advertisement or a bank clerk's suggestion. Last but not least, taking into consideration their current stage of life, they tend to choose basic banking services such as bank account or non-cash payments.

Keywords

• bank
• banking facilities
• young female